About Us

Meet Don Pancho

Meet Don PanchoJuan Francisco Ochoa, known as Don Pancho to his friends and family, was in search of an opportunity to bring his love and passion of Mexican cuisine to the United States. This is how the Palenque chain was born. Originally from Sinaloa, Mexico, Don Pancho first founded El Pollo Loco, which was such a success. This led him to open another restaurant, Taco Palenque®, in 1987 in Laredo, Texas.

It has become the ultimate location to spend time with family and friends while enjoying a delicious, unforgettable and authentic Mexican food. In fact, positive word-of-mouth has led to new and loyal customers, building on to Don Pancho’s passion for providing unique dishes in a comfortable setting. There are several Taco Palenque® locations operating throughout the southern region of Texas, and the potential for more is strong.

However, Don Pancho didn’t stop there; the visionary leader who saw the idea of incorporating Palenque Grill®, an extension of his chain of restaurants with twist of fine dining. He is a friendly and generous man who continues to operate and incorporate new and innovative ideas along with his family.

Taco Palenque® cooks over 11 million corn and flour tortillas and serves over 10 million tacos a year! As for the menu, Don Pancho does not serve anything that he himself does not like and this practice has proven to be an advantageous one. If you love tacos, spicy food, true Mexican cuisine or enjoy a family-friendly ambiance, then any of our locations is the place to be.

TACO PALENQUE TIMELINE

Growing closer to you everyday

1987

About UsThe very first Taco Palenque was inaugurated in the city of Laredo, Texas.

1990

Taco Palenque San AntonioTaco Palenque goes up-north opening in San Antonio, Texas.

1995

Taco Palenque gives Laredo a second location on the corner of Santa Ursula and Mann Rd.

1998

McAllen here we go!! South 10 St. Location opened.

2001

Laredo’s third location arrives at Guadalupe St.
Taco Palenque’s main kitchen is created.

2002

The best events deserve Taco Palenque… Laredo Energy Arena location opened.

2004

McAllen’s second store on North 10 St.

2007

Shopping time!! Laredo’s Mall del Norte TP established.

2008

Taco Palenque North Laredo opened on McPherson St.

2009

San Antonio 410 location starts operations.
La Plaza Mall in McAllen, another reason to go shopping!!

2010

Houston we don’t have a problem… Taco Palenque is here!!

2011

Cotulla, Texas welcomed the “Unique Taste”

Taco Palenque opens new location in Mission Texas!

2013

Spreading the flavor in New Braunfels, Texas.

Edinburg asked for it!! They got it.

Hwy 83 store opens in Brownsville, Texas.

2014

Laredo South location!!

Taco Palenque opened a location in Weslaco!!

2015

NEW location on Saunders in LAREDO!!

2016

Continuing our growth in the Rio Grande Valley.
Palmhurst location opens!

2016

It’s a fiesta in San Antonio! Taco Palenque’s second location opens up on UTSA Boulevard.

2017

Serving two nations! Taco Palenque opens up at the Outlet Shoppes at Laredo right on the banks of the Rio Grande River.