Don Pancho

About Us

Meet Don Pancho

Juan Francisco Ochoa, known as Don Pancho to his friends and family, was in search of an opportunity to bring his love and passion of Mexican cuisine to the United States. This is how the Palenque chain was born. Originally from Sinaloa, Mexico, Don Pancho first founded El Pollo Loco, which was such a success. This led him to open another restaurant, Taco Palenque®, in 1987 in Laredo, Texas.

It has become the ultimate location to spend time with family and friends while enjoying a delicious, unforgettable and authentic Mexican food. In fact, positive word-of-mouth has led to new and loyal customers, building on to Don Pancho’s passion for providing unique dishes in a comfortable setting. There are several Taco Palenque® locations operating throughout the southern region of Texas, and the potential for more is strong.

However, Don Pancho didn’t stop there; the visionary leader who saw the idea of incorporating Palenque Grill®, an extension of his chain of restaurants with twist of fine dining. He is a friendly and generous man who continues to operate and incorporate new and innovative ideas along with his family.

Taco Palenque® cooks over 11 million corn and flour tortillas and serves over 10 million tacos a year! As for the menu, Don Pancho does not serve anything that he himself does not like and this practice has proven to be an advantageous one. If you love tacos, spicy food, true Mexican cuisine or enjoy a family-friendly ambiance, then any of our locations is the place to be.

Taco Palenque Timeline

1987
First Taco Palenque Opened

The very first Taco Palenque was inaugurated in the city of Laredo, Texas.

1990
Taco Palenque San Antonio

Taco Palenque goes up-north opening in San Antonio, Texas.

1995
Taco Palenque Jr.

Taco Palenque gives Laredo a second location on the corner of Santa Ursula and Mann Rd.

1998
Taco Palenque McAllen South

McAllen here we go!! South 10 St. Location opened.

2001
Taco Palenque Guadalupe

Laredo’s third location arrives at Guadalupe St. Taco Palenque’s main kitchen is created.

2002
Taco Palenque

The best events deserve Taco Palenque… Laredo Energy Arena location opened.

Taco Palenque Boca Chica

We welcomed the first branch of Brownsville, Texas. Visit us in Boca Chica and Aldrige!

2004
Taco Palenque McAllen North

McAllen’s second store on North 10 St.

2007
Taco Palenque Mall Del Norte

Shopping time! Laredo’s Mall del Norte TP established.

2008
Taco Palenque North Laredo

Taco Palenque North Laredo opened on McPherson St.

2009
Taco Palenque Loop 410

San Antonio 410 location starts operations.

La Plaza Mall in McAllen, another reason to go shopping!!

2010
Taco Palenque Houston

Houston we don’t have a problem… Taco Palenque is here!

2011
Taco Palenque Cotulla

Cotulla, Texas welcomed the “Unique Taste”

Taco Palenque Mission

Taco Palenque opens new location in Mission Texas!

2013
Taco Palenque New Braunfels

Spreading the flavor in New Braunfels, Texas.

Taco Palenque Edinburg

Edinburg asked for it!! They got it.

Taco Palenque Brownsville

Hwy 83 store opens in Brownsville, Texas.

2014
Taco Palenque Zapata

Laredo South location!

Taco Palenque

Taco Palenque opened a location in Weslaco!

2015
Taco Palenque

New location on Saunders in Laredo!

2016
Taco Palenque Palmhurst

Continuing our growth in the Rio Grande Valley. Palmhurst location opens!

Taco Palenque UTSA

It’s a fiesta in San Antonio! Taco Palenque’s second location opens up on UTSA Boulevard.

2017
Taco Palenque Laredo Outlets

Serving two nations! Taco Palenque opens up at the Outlet Shoppes at Laredo right on the banks of the Rio Grande River.

Taco Palenque Culebra

Taco Palenque opens it's third location in San Antonio north of Culebra Road!